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Zendesk Sell Review – Is the Sales CRM Worth It?

The sales CRM for Zendesk isn't great on its own, but when combined with the helpdesk software, it's quite formidable.
Conor Cawley
Written By
Updated on June 6, 2023

Zendesk Sell is the sales CRM available from Zendesk, a popular and robust platform that many consider to be the best helpdesk software out there. Our expert testers found it was the best small business CRM for fast-loading reports. So, does Zendesk Sell live up to the hype of its customer service counterpart or are sales not really its strong suit?

Our research found that while Zendesk is the best helpdesk software, Zendesk Sell on its own doesn’t offer much, particularly when compared to other top CRMs for sales. However, when joined with the top tier helpdesk software, it can be a formidable combination offering a lot of seamless integration between customer service and sales teams. The real question is: should you invest in Zendesk Sell?

In this review, we’ll cover everything from features and pricing to competitors and FAQs, to make sure you fully understand what you’re getting into with Zendesk Sell.

Zendesk Sell

  • Pros

    • 14-day free trial
    • Provides great security options to secure data
    • Offers good customizability including custom fields
    • Lots of infrastructure to manage teams long term
  • Cons

    • Very few digital selling tools for ecommerce businesses
    • No quotes or proposal features
    • No onboarding support for team members
  • price tag Team: $19/user/month
  • price tag Growth: $49/user/month
  • price tag Professional: $99/user/month

Zendesk Sell has a lot of competition when it comes to Sales features and functionality, but there are still some bright sides that make it an option on its own. Here’s a quick fact file to help you get a clear picture of what Zendesk Sell has to offer.

  • Zendesk Sell has good customization options, including custom dashboards, VoIP functionality, and seamless integration with Zendesk’s helpdesk software.
  • Zendesk Sell offers robust team and project management features, but they are relegated to the more expensive plans, starting at $99 per user, per month.
  • Zendesk offers limited Sales features and customer support options compared to other CRMs for sales teams.
  • Zendesk Sell is on the expensive side of the sales CRM spectrum while not offering much to make up for it.
  • Zendesk Sell is more scalable the other options due to its potential integration with the Zendesk helpdesk software.

Check out our Zendesk pricing guide for more information on the full Zendesk suite.

Zendesk Sell offers four different pricing plans: Team, Growth, Professional, and Enterprise. These plans range in price from $19 per user, per month to $150 per user, per month, offering more features the more you pay.

Take a look at how these pricing plans match up below and keep scrolling to learn more about each plan:

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Sell Growth

Sell Professional

Sell Enterprise

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Unlimited

Unlimited

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5GB per user

10GB per user

25GB per user

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Zendesk Sell Team – $19 per user, per month

While this plan is certainly cheaper than the $25 per user, per month starter plan from Salesforce, the Team plan isn’t necessarily cheap. Zoho CRM, for example, starts at only $14 per user, per month and offers a lot more when it comes to features. Heck, you don’t even get web forms for lead capture with this plan, so you’ll almost certainly need to upgrade if you want to reach your more eager potential customers.

Zendesk Sell Growth – $49 per user, per month

This plan jumps up big in price and it doesn’t add that much more than access to more advanced analytics. You’ll add web forms for lead capture and email templates for email communication, but you’re still missing out on all the team infrastructure plans that make Zendesk Sell a viable option for businesses. And with Freshsales offering the same features at only $39 per user, per month, it’s hard to justify Zendesk Sell at this price point.

Zendesk Sell Professional – $99 per user, per month

This is the plan that really unlocks some of the value of Zendesk Sell. Team and project management tools, custom automation builders, and lead scoring, all features that can save you a lot of time and make you a lot of money. Still, at $99 per user, per month, you’re investing a lot when those same features are available for cheaper ($90 per user, per month) with HubSpot.

Zendesk's Active Deals widget

Zendesk Sell Enterprise – $150 per user, per month

If you’re a larger business and need stuff like advanced customization and unlimited pipelines, this plan might be your move. However, there are other CRMs much better suited to enterprise-level businesses, like Salesforce or HubSpot, and unless Zendesk is your go-to helpdesk software, you might be better off elsewhere.

Unfortunately, Zendesk Sell does not have a free plan, unlike other tools like Zoho CRM and HubSpot. However, it does offer a 14-day free trial for all its plans, so at least you can test it out for two weeks before you make a commitment.

Zendesk Sell didn’t score particularly well in our research when it came to features, but it does shine in some areas, which could be exactly what you’re looking for. Here are a few features that Zendesk Sell offers that may be of interest to your business:

Contact database

While it’s not necessarily the best CRM for contact database management, Zendesk Sell does offer some robust functionality when it comes to keeping track of your customer information. You can see the entire communication history and utilize list segmentation features with duplicate detection. It doesn’t offer social media integration, though, which more popular options like Zoho CRM do.

Contact Database from Zendesk Sell

Team and task management

Another area in which Zendesk Sell excels is team and task management, which can help you organize your projects a bit more effectively. Across all paid plans, Zendesk Sell offers task management and team communication, as well as calendar management, although it does require an integration. It doesn’t offer a unified inbox like Pipedrive and other options, but still, that’s a good setup at the starting price.

Scalability

Zendesk Sell’s highest score across our research was for scalability for one particular reason: integration with Zendesk helpdesk software. Because we consider it to be one of the best helpdesk software out there, this integration brings Zendesk Sell from a middle-of-the-pack sales CRM to a top tier sales and customer service hub for your entire business.

If Zendesk Sell doesn’t sound like the right sales CRM for you and your business, have no fear! We’ve done a lot of research on these business tools, so you can choose the right one on the first try. Take a look at the Zendesk Sell alternatives below and check out our best CRM for sales guide for more information.All in all, Zendesk Sell is a solid, mid-tier option in the CRM for sales world. It’s not less expensive than budget options like Zoho CRM and Freshsales and it doesn’t offer more features than the top dogs like Salesforce and HubSpot, making it hard to recommend on its own. Still, with that Zendesk helpdesk software integration in its back pocket, you can never count it out as a option for your business.

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Free plan
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Lead capture
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Zoho CRM
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HubSpot Logo
Sugar Sell Logo
Freshsales Logo Big
Microsoft Dynamics 365 Sales
Keap Logo

Zoho CRM

Salesforce Sales Cloud

Sales Hub

Sugar Sell

Freshsales

Microsoft Dynamics 365 Sales

Keap

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30 days

15 days

30 days

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7 days

21 days

30 days

14 days

Zendesk Support users

Small businesses

Sales analytics

Growing businesses

Customization

Beginners

Microsoft users

Sales and marketing

$14/user/month

$25/user/month

$9/user/month

$19/user/month

$9/user/month

$65/user/month

$249/month

Solid feature set and team management infrastructure

An attractive option, with lots of features for a low price 

A scalable, highly customizable platform that’s great for managing teams

A scalable tool that’s perfect for managing contracts and payments

A reasonably priced platform offering solid customization options

A low-cost option that’s great for engaging potential customers online

An expensive, robust tool for analytics that’s better suited to current Microsoft users

A suitable all-in-one platform for sales and marketing but a bit expensive

2GB per user

200MB

File storage: 1GB
Data storage: 10GB + 20MB per license

5 documents

60GB

2GB per user

Database: 10GB
File: 20GB
Log: 2GB

Unlimited

Web forms only

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Web forms only

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Web forms only

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Stripe integration

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Try Zendesk Sell Try Zoho CRM Try Salesforce Try HubSpot Get Quotes Compare Quotes Get Quotes Try Keap

We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful recommendations.

After conducting an initial exploration to identify the most relevant, popular, and established CRM tools in the market, we put them through their paces to find out more about their strengths and weaknesses. In total, we analyzed 13 CRM systems, grading them across 84 areas of investigation.

Based on years of market research and CRM product testing, we’ve established a CRM research methodology to score products, which consists of six main assessment categories and 13 subcategories. This covers everything, from the available features and scalability capacity to the product’s value for money, and much more.

Our main testing categories for CRM systems are:

  • Features: The functionalities and capabilities provided by the CRM software, such as contact management, lead and opportunity tracking, and task and activity management.
  • Help and support: The resources and assistance available to users when they encounter issues or require guidance while using the CRM software.
  • Customization: The ability to tailor the CRM software to suit the specific needs and processes of the organization, e.g. customizing fields, layouts, and workflows.
  • Scalability: The ability of the CRM software to accommodate the growth and changing needs of the organization, such as the capacity to handle a growing customer database.
  • Price: The cost associated with using the CRM software. It includes factors such as licensing fees, subscription plans, and additional charges for add-on modules or features.
  • Team structure — sales CRM: Determining if a platform makes it easier to manage large sales teams, including team dashboards, team hierarchies, and team inboxes.
  • Usability — small business CRM: Assessing the simplicity of the interface, the ease of navigating through menus and options, and the overall user experience.

When it comes to calculating a product’s final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are merely “nice to have.” After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.

At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.

Learn more about our research.

Yes, Zendesk Sell is a robust sales customer relationship management (CRM) software platform, providing plenty of features and functionality for sales teams of all sizes.

Zendesk Sell is the sales-focused CRM from Zendesk, the top-rated helpdesk software of the same name.

Our research found that Zendesk Sell is not better than Salesforce, but it’s close. Salesforce offers more features, better customizability, and more in-depth team infrastructure functionality. However, Zendesk Sell is significantly more affordable, so if you need a cheap option, Salesforce is not your best pick.

While Zendesk ranks high as one of our best customer service CRMs, the Zendesk Sell platform leaves a lot to be desired, scoring poorly in our research for features, offering limited lead capture options, and customer support, due to its lack of phone or email service options.

Our research found that HubSpot is better than Zendesk Sell when it comes to sales, with HubSpot beating out Zendesk Sell in every major category, including pricing, customization, features, team infrastructure, customer support, and scalability.

No, Zendesk is not owned by Microsoft. Zendesk was acquired at the end of 2022 by Hellman & Friedman and Permira, among other investor groups.

No, Zendesk Sell does not offer a free forever plan, but you can take advantage of the 14-day free trial to test it out before you buy.

Written By

Conor Cawley

Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He’s a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word “colloquially” correctly.

You can email Conor at conor@tech.co.

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