Zendesk Pricing – How Much Does Zendesk CRM Cost?

Zendesk pricing plans start at just $19 per user, per month for the Support and Sell platforms, which are aimed at providing sales and customer service functionality functionality.

On top of that, Zendesk CRM offers a Suite platform, which starts at $55 per user, per month and bundles assorted Zendesk products together, like Guide, Chat, and Talk, which allow businesses to communicate with clients and customers more efficiently through different channels, like help centers, messaging widgets, and call support.

In this guide to Zendesk pricing, we’ll walk you through the various price plans for each tier of Zendesk CRM, as well as a few ways that can help you save money on the platform. We also compare Zendesk to other CRM providers and explain why it’s one of the best CRMs for small business.

Zendesk Pricing Plans Overview

When it comes to paying for Zendesk CRM, you’ve got three distinct options, each with their own set of pricing plans: Support, Sell, and Suite. Click the below links to be taken to in-depth reviews, or read on for some more basic details:

Zendesk lets businesses pay for services on an annual or monthly bases, but unless you’re planning on sticking with the plans for less than nine months, it’s more economical to sign up annually.

Read on for more information about what these specific Zendesk CRM plans offer and how much they will cost your business.

Expert tip

Our research into CRM software revealed that Zendesk Support is one of, if not the best helpdesk software that you can use. On the other hand, Zendesk Sell is one of the worst CRM for sales on the market. Subsequently, we’d recommend looking elsewhere for your software needs, unless you’re already utilizing Zendesk Support and need to add sales functionality after the fact.

Conor Cawley CRM Expert, Tech.co

Zendesk Sell Pricing

You’ll be able to check out three different pricing plans, Team, Growth, Professional, and Enterprise. Here’s how they compare:

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	Plan	Price Billed annually	Users	Storage	Lead scoring	Custom automation builder
BEST FOR SMB
Sell Team	Sell Growth	Sell Professional	Sell Enterprise
$19/user/month	$55/user/month	$115/user/month	$169/user/month
Unlimited	Unlimited	Unlimited	Unlimited
2GB per user	5GB per user	10GB per user	25GB per user
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Check out Zendesk for yourself right now Try Zendesk

Zendesk Sell Team

The Team plan for Zendesk Sell costs $19 per user per month, billed annually.

This is obviously the lowest tier plan for Zendesk Sell, and as such, is aimed at smaller teams that don’t require a whole lot of functionality. It allows for up to three paid users, offers email integration for seamless workflows, and provides a single custom sales pipeline for your business.

You’ll also have access to a full featured mobile CRM on your smartphone, so you can improve productivity while on the go.

All of Zendesk Sell’s plans include task and appointment setting too. When our team of testers tried the task-list feature firsthand, they loved its versatility and found it really user-friendly. It’s pretty rare for such useful task management features to be included on entry-level CRM tiers too, making this plan a pretty solid return on investment for smaller businesses after a one-size-fits-all tool.

Zendesk Sell Growth

The Professional plan for Zendesk Sell costs $55 per user per month, billed annually.

This is where you’ll start to see some really impressive features for your sales-focused CRM. For one, it allows for unlimited users, although it’s important to remember that you’ll be paying more for each one you add.

The extra cost is worth it though, as this plan adds a wide range of email features, including unlimited templates and personalized bulk sending. You’ll also get access to a more robust analytics and reporting platform, so you know exactly what works and what doesn’t.

After testing these analytic capabilities ourselves, we were impressed by the granular level of control they gave its users. The platform provides multiple menu views and reporting styles to help you measure a wide variety of metrics. In our opinion, this more than justifies this plans larger price tag, especially for teams with ambitions growth targets.

The contact database from Zendesk Sell made it easy to view information for our team, available on the Team plan. Image: Tech.co testing

Zendesk Sell Professional

The Enterprise plan for Zendesk Sell costs $115 per user per month, billed annually.

As you can probably guess from the name, this plan is aimed at larger businesses with a lot of sales to manage. You’ll enjoy two custom sales pipelines, activity reports, product catalogs, task automation, and custom notifications.

Simply put, this plan is aimed at those businesses looking to really ramp up sales in the ecommerce space. Particularly with the built-in lead and deal scoring, you’ll be able seriously improve your sales with this plan, if you can afford the added cost. Plus, it comes with more advanced team management infrastructure, so you can easily manage multiple teams at larger businesses.

Zendesk Sell Enterprise

The Elite plan for Zendesk Sell costs $169 per user, per month, billed annually.

The biggest difference between the Elite plan and the other less expensive plans is the number of sales pipelines you’re allowed to take advantage of. While the two less expensive plans allow for only one and the Enterprise plan allows for two, the Elite plan allows for unlimited sales pipelines, so you can seamlessly manage multiple teams on a single platform.

Outside of that, you also get access to advanced analytics and API functionality, on top of a substantial increase in the amount of storage allowed per user (25GB). The added cost is substantial at nearly double the Enterprise plan, but these added features are nothing to scoff at if you think they could improve your business in a meaningful way.

Zendesk Support Pricing

Zendesk Support offers three pricing plans: Team, Professional, and Enterprise. We break them down below:

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	Plan	Price Billed annually	Users	Email Comms Channel	Phone Comms Channel	Website Live Chat Comms Channel	Social Media Channels	Customer feedback	Custom reports
Support Team	Support Professional	Support Enterprise
$19/user/month	$55/user/month	$115/user/month
Unlimited	Unlimited	Unlimited
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Requires Telephony integration	check	check
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Check out Zendesk for yourself right now Try Zendesk

Zendesk Support Team

The Team plan costs $19 per user, per month billed annually and offers 8/5 email support from the Zendesk team.

Team includes granular ticket grouping, custom business triggers and automations, custom user and organization fields, the ability to group contacts by a single organization, performance dashboards, public apps and integrations, an API rate limit of 200 RPM, and subdomain mapping, with access to over 90 computer-telephony integrations available as an add-on.

While still priced fairly low, particularly compared to competitors, this is a noticeable price hike, ostensibly justified by the additional features which offer grouping tools to help a business operating a single brand better track both customers and agents. That said, Team doesn’t have a lot of extra customization for its price, and you might want to consider jumping straight to the next tier.

The home dashboard for Zendesk is clearly and helpful for keeping track of our data. Source: Tech.co testing

Zendesk Support Professional

Support’s Professional plan costs $55 per user, per month and, and offers 24/5 phone and email support from the Zendesk team.

Features include everything in Team, plus: Dynamic ticket content that matches each user’s language preference, the ability to define support business hours, SLA management, customer satisfaction ratings and follow-up surveys, automatic redaction, dashboards and reporting powered by Zendesk Explore (customizable with an add-on), an API rate limit of 400 RPM, and private custom apps and integrations.

Additional paid add-ons include extra storage, multiple ticket forms, conditional ticket fields, customer lists based on tags and user fields, and a collaboration add-on that gives agents greater messaging and commenting flexibility.

The Professional plan is a top option for businesses with a large group of customers that will need to be grouped by factors including tags, language used, and business hours.

Zendesk allowed us to access analytics reports to track progress. Source: Tech.co testing

Zendesk Support Enterprise

The Support Enterprise plan costs $115 per user, per month, and it comes with guaranteed 24/7 phone and email support from the Zendesk team.

Features include everything in the Professional plan, plus: Skills-based routing, Guided Mode for automated ticket sorting, up to 20 active contextual workspaces, custom roles and permissions, a sandbox environment, multi-brand support for up to five brands (or up to 300 brands with an add-on), an AI-powered Satisfaction Prediction, an email compliance archive, ticket rules analysis, audit logs, and an API rate limit of 700 RPM. Paid add-ons include a 99.9% uptime SLA, a specific data center location, the ability to configure for HIPAA, and a premium production sandbox (separate from the test environment, which is included).

Enterprise’s features are powerful but only worth it if you have a team that knows how to use them and an operation large enough to benefit from implementing them at scale. It’s worth looking into if you have a global business operating multiple brands and is likely the best Zendesk offering for a truly large company.

Zendesk Suite Pricing

This plan comes in five pricing plans: Team, Growth, Professional, Enterprise, and Enterprise Plus. Here’s how they compare:

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	Plan	Price Billed annually	Users	Forum suppot	Customer feedback	Custom reports
Suite Team	Suite Growth	Suite Professional	Suite Enterprise	Suite Enterprise Plus
$55/user/month	$89/user/month	$115/user/month	$169/user/month	Custom pricing
Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
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Check out Zendesk for yourself right now Try Zendesk

Zendesk Suite Team

Team is available for $55 per agent, per month, billed annually.

While it’s the lowest Suite tier available, you still get access to all the bundled products mentioned above, so there’s no need to fret. With plenty of automation features, a unified agent workspace, robust APIs, you’ll be get the full experience, while still saving a bit of money.

The primary feature that makes Suite more attractive than the outright Support plans is that it provides additional communication channels to keep in contact with team members and clients alike.

The Active Deals widget in Zendesk sell helped us track deals in real-time. Source: Tech.co testing

Zendesk Suite Growth

Growth is available for $89 per agent, per month, billed annually.

This plan is a bit more robust, aimed at medium-sized businesses that want to ramp up their overall customer offerings. This plan offers multiple help centers — as opposed to the one in the Team plan — a self-service customer portal, and even more automated responses via chatbot. Plus, it offers multilingual support, so if you’re an international business, this plan is an absolute must.

Zendesk Suite Professional

Professional is available for $115 per agent, per month, billed annually.

This is the most attractive bundle for the average small to mid-size business: It includes all the essential features needed for a full CRM at a reasonable price, as well as plenty of additional perks, including the addition of extensive data analytics tools that can help you run your business more efficiently.

If your operation has a high need for customer support or a rapidly growing customer base, Zendesk Professional Suite is a simple, fast way to start serving them across all channels.

The lead profile in Zendesk allowed us to view valuable data to make the sale. Source: Tech.co testing

Zendesk Suite Enterprise

The Enterprise suite is priced at $1169 per agent, per month. It offers every single feature from the Professional suite, plus more features and AI abilities, 24/7 support, and greater customization.

Enterprise is a great choice for a business with the same staff operating across multiple brands. As for company size, this plan will be attractive for both large companies and scrappy-but-growing ones. You can always upgrade, however, so many businesses may want to start with the Professional suite first.

Zendesk Suite Enterprise Plus

Zendesk Suite also offers an Enterprise Plus plan, but you will have to contact the sales team to get an exact quote for your business.

If the Enterprise plan just isn’t enough for you, then we have good news: there’s more! The Enterprise Plus plan from Zendesk Suite adds an advanced sandbox environment and improved disaster recovery, as well as access to an add-on for a high-volume API.

Zendesk Add-On Pricing

In addition to Advanced AI, Zendesk offers a wide range of other add-on services. Here’s a breakdown of some of your options if you have a bit of extra coin to improve the functionality of the Zendesk platform.

• Workforce Management ($25/user/month) – A helpful scheduling solution that tracks team performance and capacity in real time for your team.
• Quality Assurance ($35/user/month) – An in-depth analytics platform that automatically tracks conversations across all channels to quickly resolve problems and speed up ticket times.
• Advanced Data Privacy and Protection ($50/user/month) – Additional compliance and privacy protocols to prioritize security for high-risk businesses in need of protection.

There are also some options to bundle these add-ons together to save even more money, like combining the Quality Assurance option with the Workforce Management add-on for only $50 per user, per month in the Workforce Engagement Bundle.

Zendesk Guide, Chat and Talk

These services all help businesses fulfil tickets in additional mediums: Guide enables help centers, Chat enables messaging widgets, and Talk enables telephone call support.

Zendesk Guide

This service helps businesses build a customized knowledge base for their agents and/or their customers.

• Customer Portal — allows customers to find solutions to their own requests
• Knowledge Capture app — allows agents to build and refer to a knowledge base to quickly resolve their tickets

Zendesk Chat

This service lets agents chat with customers through a website widget.

• Pre-chat form — asks customers pre-set questions before connecting them to a live agent
• Shortcuts  — allows agents to set keystroke shortcuts to chat more quickly to common concerns
• Integrations — The chat widget can be connected to WordPress, Shopify, Salesforce or JIRA.
• Chat history — Chat logs only last 14 days on Chat Lite, but are unlimited on every other tier of Chat’s service plans.

A screenshot of the Zendesk Talk interface.
Photo: Zendesk

Zendesk Talk

This service helps businesses create online call centers built into Zendesk CRM. 

• Local or toll-free numbers — chose a number or port in an existing one.
• Voicemails — customer voicemails can be easily turned into tickets or tied to a workflow trigger
• Answer in browser — Agents can take inbound or make outbound calls from within the Zendesk interface.

How Much Do AI Features Cost with Zendesk?

Today, virtually all business software providers are rolling out new AI features that are aimed to helping professionals save time and understand data better than ever. Zendesk is no different, offering a range of AI-powered tools that can improve sales and customer service efforts on your team.

The most notable of these features are the Zendesk AI Agents, the chatbots provided to Support and Suite users that can help clients solve problems and find information. Even better, these AI Agents come with their own analytics dashboard, so you can see exactly how these chatbots interaction with your customers and fine tune the experience.

So how much will this cost? Zendesk makes the AI Agents features available across all paid plans, so you’ll be able to utilize them for as little as $19 per user, per month.

Zendesk also offers an Advanced AI add-on for $50 per user, per month, and this option adds generative AI writing tools, AI-powered workflows, and an agent copilot to guide your team members.

Zendesk AI Assist provides users with helpful insights about customers. Source: Zendesk

How to Save Money on Zendesk

Given Zendesk’s status as a more expensive CRM, it’s safe to assume that you want to save a bit of money when it comes to subscribing. Fortunately, there are a few tricks that can help you keep costs low while still taking advantage of the top tier Zendesk platform.

• Keep users low – Zendesk offers per user pricing, which means you’ll have to pay more when more people use the platform. Luckily, there are lots of automation and time-saving features, like light agents and side conversations, that can keep your user count low and your savings high.
• Scale slowly – Zendesk has a lot of pricing plans with a variety of different features, and you might not need all of them. Start with the cheaper pricing plans, and scale up as you see necessary, rather than over-spending before you’re familiar with the platform.
• Use the free trial – There’s no free plan available with Zendesk, but the 14-day free trial can give you a bit of insight into what kind of features you’ll actually need. Plus, you’ll enjoy at least two weeks’ worth of savings before you make a commitment, which certainly doesn’t hurt.
• Sign up for annual plans – Zendesk offers users to be billed either monthly or annually. With annual plans, you can save 20% off the price, keeping costs low if you’re willing to commit to a long-term CRM solution.

Honestly, though, the best way to make sure you’re spending as little as necessary on Zendesk is to find the right plan for your team. Luckily, you’re here investigating your options, so clearly, you’re on the right path!

Is Zendesk a Good CRM System?

As far as return on investment is concerned, CRM can reportedly make you $8.71 for every dollar you spend, so finding the right one can make a big difference.

For customer service, it doesn’t get much better than Zendesk. Yes, the price can be a bit high, particularly if you opt for the Suite plans, but it offers more features and better customization than any other CRM in our research. Combined with Zendesk AI, which provides insights and automation to improve and speed up your process, Zendesk for customer service is one of the best helpdesk software options on the market.

For sales, it’s another story. Zendesk Sell doesn’t compete as admirably against other CRMs for sales. Zendesk lacks substantially when it comes to lead capture and communication features, native video conferencing, or auto-response functionality across any of its paid plans, all of which are available with options like Freshsales. On top of that, it offers no custom reports across all plans, a feature that is available with virtually every other CRM provider in our research.

Zendesk

In Short

• Pros

  • 14-day free trial
  • Unmatched selection of customer service features
  • Offers good customizability
  • Robust help and support tools with 24/7 availability

• Cons

  • Limited team infrastructure features
  • A bit on the expensive side, especially high tier plans
  • Most advanced features like AI cost extra

Pricing

• Support Team: $19/user/month
• Suite Team: $55/user/month
• Suite Professional: $115/user/month
• Suite Enterprise: $169/user/month

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Zendesk Alternatives

According to our research, Zendesk is one of the best CRM for customer support, offering a wide range of features with exemplary support for a surprisingly reasonable price. However, there are plenty of other great options out there depending on what your business actually needs.

Salesforce Service Hub, for example, is a popular option if you’re looking for robust analytics and data visualization, but it’s a bit expensive compared to Zendesk. Freshdesk pricing is comparable to Zendesk and still offers a lot of features. Additionally, if you’re a small business, Zoho CRM pricing makes it our top choice, offering the best bang for your buck.

Let’s take a look at our Zendesk alternatives guide for more info and check out how Zendesk stacks up against other CRM services for customer support in this helpful table that outlines features and payment plans.

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		Free plan	Free trial	Starting price	Most expensive plan	Score	Get started Click to get started and compare prices for your business
SPONSORED
Salesforce Service Cloud	Zendesk	Freshdesk	Zoho Desk	Microsoft Dynamics 365 Customer Service	ManageEngine
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30 days	30 days	21 days	15 days	30 days	30 days
$25/user/month	$19/user/month	$19/user/month	$14/user/month	$50/user/month	$13/user/month
$330/user/month	$169/user/month	$119/user/month	$40/user/month	$95/user/month	$50/user/month
4.3	4.7	4.5	4.5	4.1	3.6
Try Salesforce	Try Zendesk	Try Freshdesk	Try Zoho Desk	Get Quotes	Try ManageEngine

Zendesk Sell Alternatives

Unlike Zendesk, Zendesk Sell doesn’t quite compare as favorably to the other best CRM for sales that we have reviewed. The platform has limited features in some key areas like lead communication and customer support, which puts it well behind other options.

Again, Salesforce is an even more popular option for sales, but when you compare Salesforce and Zendesk, the Salesforce price is a bit intimidating. Freshsales is a good alternative in the same price range and offers a bit more when it comes to features. HubSpot is another Salesforce-like option, offering a lot for a comparable price tag, but does offer a few more budget options, so might be a good fit.

Check out how Zendesk Sell stacks up against other sales-focused CRM services in the table below, outlining features and payment plans.

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		Free plan	Free trial	Best for	Starting price	Verdict	Data cap in basic plan	Lead capture	Accept payments	Onboarding	Get started Click to get started and compare prices for your business
	BEST ALTERNATIVE
Zendesk Sell	Zoho CRM	Salesforce Sales Cloud	Sales Hub	Sugar Sell	Freshsales	Microsoft Dynamics 365 Sales	Keap
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30 days	15 days	30 days	close	7 days	21 days	30 days	14 days
Zendesk Support users	Small businesses	Sales analytics	Growing businesses	Customization	Beginners	Microsoft users	Sales and marketing
$19/user/month	$14/user/month	$25/user/month	$9/user/month	$19/user/month	$9/user/month	$65/user/month	$249/month
Solid feature set and team management infrastructure	An attractive option, with lots of features for a low price	A scalable, highly customizable platform that’s great for managing teams	A scalable tool that’s perfect for managing contracts and payments	A reasonably priced platform offering solid customization options	A low-cost option that’s great for engaging potential customers online	An expensive, robust tool for analytics that’s better suited to current Microsoft users	A suitable all-in-one platform for sales and marketing but a bit expensive
2GB per user	200MB	File storage: 1GB Data storage: 10GB + 20MB per license	5 documents	60GB	2GB per user	Database: 10GB File: 20GB Log: 2GB	Unlimited
Web forms only	check	Web forms only	check	Web forms only	check	close	Web forms only
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Try Zendesk Sell	Try Zoho CRM	Try Salesforce	Try HubSpot	Get Quotes	Compare Quotes	Get Quotes	Try Keap

What Is Zendesk Sunshine?

Zendesk Sunshine is Zendesk’s in-house developer platform. It’s built on the Amazon Web Services cloud.

Sunshine allows users to access all of the different Zendesk applications they are subscribed to and has an open API that allows them to easily send or receive data from any third-party or custom integrations.

In addition, it comes with a few CRM-specific features of its own: The “Events” feature tracks customer activity in a timeline, and the “Profiles” feature pulls information from disparate sources together to form a database of individual customer profiles. Sunshine was only launched in November 2018, but it builds on Zendesk’s successes with customer service and customer relationship tools, serving as a single platform that can pull them all together.

Zendesk Sunshine Pricing

Zendesk Sunshine is available in the Suite, which means you can get it from $55 per agent per month. This is a great deal, considering the Sunshine platform on its own will cost you at least $495 per month, although it depends on how many agents you have using it.

How We Evaluate CRMs like Zendesk

Written By

Adam Rowe Fleet and Logistics Editor

Adam has written at Tech.co for ten years, currently as Fleet & Logistics Editor. He also worked at logistics newletter Inside Lane and was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, ‘Worlds Beyond Time,’ was a 2024 Locus Awards finalist. When not working on his next art collection (out September 2027), he’s tracking the latest news on dash cams, fuel cards, and the future of fleet.

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