Pipedrive vs Zoho CRM – Price and Features Comparison

Our research shows that Zoho CRM is better than Pipedrive with more features, customizability, and ease of use in our testing. In fact, our data showed that Zoho is the best CRM for small business, with comprehensive functionality across sales, marketing, and customer service industries.

While Zoho CRM is more robust overall, Pipedrive does have a niche with small businesses that are exclusively focused on sales. It’s a bit expensive but provides competitive functionality and some top-tier usability, making the user experience quick and easy when it comes to web forms and chatbots.

In this guide, we’ll compare Pipedrive vs Zoho CRM on everything from features and pricing to customer service and customizability, so you can make the right choice for your business. Oh, and don’t forget to check out our CRM comparison page for a clearer look at software providers available today.

Pipedrive vs Zoho CRM: Key Differences

Zoho CRM and Pipedrive are both respectable options when it comes to your specific business needs, but one is clearly better than the other. Here are some key differences between Zoho CRM and Pipedrive:

• Zoho CRM is better for small businesses than Pipedrive
• Pipedrive is exclusively focused on sales unlike Zoho CRM
• Zoho CRM has more features than Pipedrive
• Pipedrive has better help and support than Zoho CRM
• Zoho CRM is more customizable than Pipedrive

Check out this table to see how Pipedrive and Zoho CRM compare on basics like price and free trials.

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		Free plan	Free trial	Starting price	Most expensive plan	Verdict	Get started Click to get started and compare prices for your business
Pipedrive	Zoho CRM
close	check
14 days	15 days
$14/user/month	$14/user/month
$99/user/month	$52/user/month
Core CRM features in flexible pricing plans make this one of the best value CRM options for any small business	An attractive option, with lots of features for a low price
Try Pipedrive	Try Zoho CRM

Pipedrive

Pipedrive definitely isn’t as all-encompassing as Zoho CRM when it comes to features and functionality, but it certainly has its place for the right business. Pipedrive is a sales-focused CRM that is primary concerned with tracking business deals. It’s competitively priced, but the more advanced features are relegated to the expensive plans, which can really get up there.

Overall, Pipedrive’s most attractive aspects are its usability and help and support options. The platform is notably easy to use, and you can perform tasks quickly, even as a beginner. Additionally, it offers 24/7 support across all pricing plans, even the cheap ones, so you can get help when you need it.

Pipedrive

In Short

• Pros

  • Unlimited contact database for larger businesses with lots of clients
  • Great security tools include user permissions and multi-factor authentication
  •  24/7 live support via chat and phone

• Cons

  • 24/7 support only available in more expensive plans
  • Can’t create custom task types within the platform
  • Web form creation is a paid add-on

Pricing

• 14-day free trial
• Lite: $14/seat/month
• Growth: $39/seat/month
• Premium: $59/seat/month
• Ultimate: $79/user/month

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Zoho CRM

We aren’t going to mince words; Zoho offers a really great CRM compared to other options on the market. It provides a whole lot of features at a generally lower price than premium options, undercutting competitors to provide some serious functionality. Zoho CRM offers sales, marketing, and customer service features in one platform, so you can really improve your business across all facets.

On top of all those features, Zoho CRM is just an excellent tool for small businesses and enterprise organizations alike. It’s easy to use, very customizable, and simple to set up, so you don’t have to waste time getting ready. Generally speaking, we consider Zoho CRM to be one of the most recommendable CRM options available today.

Zoho CRM

In Short

• Pros

  • 15-day free trial
  • Sales and marketing functionality available in free plan
  • Highly customizable dashboards and fields across platform
  • Integrates with other Zoho services or the vast app library

• Cons

  • No spam prevention on web forms
  • Onboarding assistance for your team costs extra
  • Team management functionality lacking, with limited storage space

Pricing

• Free plan available
• Standard: $14/user/month
• Professional: $23/user/month
• Enterprise: $40/user/month
• Ultimate: $52/user/month

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About Our Research

At Tech.co, we don’t just guess about which CRM providers are the best for your business. We’ve spent hours painstakingly investigating the feature catalogs, free trials, and pricing pages of the top options to give you the most valuable information to make the right decisions. Here are the metrics we used to rate and rank CRM software:

• Pricing – The cost of any software factors into the decision about whether or not to buy it.
• Features – CRM providers offer a wide range of functionality, and these features can make a big difference for your business.
• Ease of use – Beginners need to use a CRM platform too, which is why ease of use is so important to understand.
• Customizability – You need to be able to make a software perform specific tasks for your business, making customizability a vital metric to consider.
• Help & Support – No software is perfect and getting help from customer support can change how you interact with a CRM.

For more information about our process, check out our research guide to get a clearer picture of how we investigate these platforms.

Pipedrive vs Zoho CRM: Pricing Plans

Zoho CRM and Pipedrive offer a lot of different features and functionality, but they also have different pricing plans. Take a look at how they compare when it comes to the cost of the software below.

Learn more about Zoho CRM pricing and Pipedrive pricing on Tech.co

Pipedrive Pricing

Pipedrive offers four different pricing plans: Essential, Advanced, Professional, and Enterprise.

The Essential plan costs $14 per user, per month, the Advanced plan costs $39 per user, per month, the Professional plan costs $49 per user, per month, the Power plan costs $64 per user, per month, and the Enterprise plan costs $99 per user, per month.

Our research found that the Advanced plan was the best option for small businesses, offering the most features for the small increase in price. It adds workflow automations, web-to-mobile calls, and single sign-on functionality for improved security.

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	Plan	Price Billed annually	Users	API	Custom reports	Custom automation builder
	BEST FOR SMB
Lite	Growth	Premium	Ultimate
$14/user/month	$39/user/month	$49/user/month	$79/user/month
Unlimited	Unlimited	Unlimited	Unlimited
check	check	check	check
close	close	check	check
close	30	60	90

Check out Pipedrive for your team now Try Pipedrive

Zoho CRM Pricing

Zoho CRM offers five different pricing plans: Standard, Professional, Enterprise, Ultimate, and Plus. Zoho CRM also offers a free plan that offers basic functionality and three users.

The Standard plan costs $14 per user, per month, the Professional plan costs $23 per user, per month, the Enterprise plan costs $40 per user, per month, the Ultimate plan costs $52 per user, per month, and the Plus plan costs $57 per user, per month.

Our research shows that the Professional plan is the best option for small businesses, as it unlocked unlimited custom reports, improved customer support, and added storage, all at a small price increase. This is the best plan for small businesses across all providers too, offering sales, customer service, and marketing functionality.

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	Plan	Price Billed annually	Users	Storage	Support	Lead scoring	API	Custom reports	Custom automation builder
TRY FOR FREE		BEST FOR SMB
Free	Standard	Professional	Enterprise	Ultimate	Plus
Free	$14/user/month	$23/user/month	$40/user/month	$52/user/month	$57/user/month
3	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
User: n/a Org: 10MB	User: n/a Org: 200MB	User: 20MB Org: 10GB	User: 50MB Org (<200 users): 10GB Org (>200 users): 15GB	User: 100mb Org (<200 users): 10GB Org (>200 users): 30GB	User: 1GB Org: 5GB
Basic	Standard	Live chat, phone, email	Standard	24/7 live	24/7 live
close	check	check	check	check	check
check	check	check	check	check	check
close	Max 100	check	check	check	check
check	check	check	check	check	check

Check out our CRM quotes tool to collect personalized prices on CRM Get Quotes

Best for Business Features: Zoho CRM

Zoho CRM definitely offers more business features than Pipedrive, particularly at similar price points. Zoho CRM scored a 4.1 out of 5 in our research for features, whereas Pipedrive scored a dismal 1.9 out of 5. Even worse, that low score from Pipedrive was from a pricing plan that actually costs more than the similar plan from Zoho CRM, which makes the decision even more clear.

The big advantage here is that Zoho CRM offers features for sales, marketing, and customer service, whereas Pipedrive only offers sales features. Subsequently, if you’re doing anything more than just tracking deals, Zoho CRM is the obvious choice across the board.

Best for Customization: Zoho CRM

Again, you can’t beat Zoho CRM when it comes to customizability, and Pipedrive just doesn’t compare. Zoho offers some of the most robust customizability in the industry, providing custom task types, custom objects, custom dashboards, and a customizable sales pipeline.

Conversely, Pipedrive only allows for custom dashboards and customizable sales pipeline, missing out on the custom task types and custom objects. It does offer unlimited custom fields, though, whereas Zoho CRM offers only 500 per object, and that’s only in one of its more expensive plans, Zoho Ultimate.

All in all, Zoho CRM scored an impressive 4.1 out of 5 for customizability, while Pipedrive only scored a 2.5 out of 5 for customizability, so the research is clear on this one.

Best for Help & Support: Pipedrive

This is one category in which Pipedrive actually outscored Zoho CRM, although not by much. Zoho CRM scored a 3.1 out of 5 in help and support, while Pipedrive scored a slightly better 3.2 out of 5. This is largely because Zoho CRM has different tiers of support based on which pricing plan you go for, while Pipedrive has the same service across all plans.

Subsequently, while Zoho CRM offers 24/7 coverage for expensive plans, the help and support is less helpful in the Professional plan, with agents being available only eight hours a day for five days a week. Pipedrive, on the other hand, offers live chat 24/7 for all of its pricing plans, even the Essential one, so we have to give the edge to Pipedrive.

Best Pipedrive and Zoho CRM Alternatives

Zoho CRM is arguably the best CRM on the market, and Pipedrive is respectable in its own right, but they certainly aren’t the only CRM options available. In fact, our research found that there are plenty of solid platforms out there that should be able to fit your particular needs. Take a look at the table below for a look at some alternatives and keep scrolling for some of our other top picks.

Want an all-in-one CRM Solution?

Find out who the Top Providers are

Find out More

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		Plan	Price Billed annually	Free trial	Users	Storage	Generative AI features	Try it
SPONSORED	BEST OVERALL	BEST VALUE
Salesforce Sales Cloud	Zoho CRM	HubSpot	Freshsales Suite	monday CRM
Starter Suite	Professional	Free	Growth	Pro
$25/user/month	$23/user/month	Free	$9/user/month	$28/user/month
30 days	15 days	close	21 days	14 days
Unlimited	Unlimited	2	Unlimited	Unlimited
File storage: 1GB Data storage: 10GB + 20MB per license	User: 20MB Org: 10GB	Unlimited	2GB	100GB
check	check	check	check	check
Try Salesforce	Try Zoho	Try HubSpot	See CRM Deals	Try monday CRM

monday CRM Pro – $16 per user, per month

Zoho CRM boasts some solid customizability, but there is no CRM more customizable than monday CRM. Scoring a 4.7 out of 5 in our research, it was the highest rated CRM for customizability, thanks to its many custom dashboards and reports.  It doesn’t have a lot of features, but monday CRM can truly adapt to your particular business needs.

We’ve found that the best plan for small businesses from monday CRM is the Pro plan, which actually costs $16 per user, per month as is reflected in the table above.

Check out our in-depth monday CRM review for more information

monday CRM

In Short

• Pros

  • 14-day free trial
  • Simple and modern layout with basic color-coded system
  • Custom fields across platform, including customizable dashboards
  • Many reports: deals, activity, recurring revenue, and more

• Cons

  • Workflow automations are capped monthly
  • No centralized inbox to improve team management
  • No phone support on any plan, but live chat is available

Pricing

• Basic: $12/user/month
• Standard: $17/user/month
• Pro: $28/user/month

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Freshsales – starting at $9 per user, per month

Another sales-focused CRM, Freshsales is essentially a better version of Pipedrive for a slightly lower price. It had the most features on our list for the price, scoring a 4.7 out of 5, making it one of the best value CRMs in our research. While Pipedrive only offers sales features, Freshsales Suite, the platform geared towards small businesses, offers marketing and sales features, so you can find customers while you’re trying to close.

Freshsales

Try Freshsales

In Short

• Pros

  • Free plan available for up to three users
  • More digital selling options than most
  • Phone, email, and live chat support with 24/5 coverage

• Cons

  • Lacks some team organization capabilities found in competitors
  • Doesn’t provide an IP restriction security feature
  • No integrations available on free plan

Pricing

• Growth: $9/user/month
• Pro: $39/user/month
• Enterprise: $59/user/month

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Try Freshsales

Frequently Asked Questions

Written By

Conor Cawley

Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He’s a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word “colloquially” correctly.

You can email Conor at conor@tech.co.

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