Keap Pricing – Plans, Fees and Hidden Costs

Keap CRM is available in two pricing plans: the Keap Pro plan costs $129 per month and the Keap Max plan costs $199 per month. Additional users cost $29 per month and Keap offers a 14-day free trial.

The Keap Pro plan will be the most appealing plan for many, as it offers a range of essential features at a reasonable price, including A/B email testing and a sales pipeline. If you’d like to compare these costs to broader industry benchmarks, our CRM pricing guide provides a comprehensive look at how different providers stack up.

Read on for the full breakdown of how much your users and contacts will cost you, as well as a look at any additional fees you might run into (like that one-time onboarding fee of $499).

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	Plan	Price Billed annually	Users	Contact limit	Lead scoring	API	Custom reports	Custom automation builder	Key features
Pro	Max	Ultimate
$159/month	$229/month	$279/month
2 ($29 per each additional)	3 ($29 per each additional)	3 ($29 per each additional)
25,000	4 million	4 million
close	check	check
check	check	check
close	100	150
5	check	check
	Sales & marketing automation Quotes, invoices & payments	Sales & marketing automation Quotes, invoices & payments Subscription management Marketing analytics

Keap Pricing Plans Breakdown

Keap offers two main plans: Pro and Max. (There’s a third plan, Max Classic, but it’s a legacy subscription that new users won’t be able to buy without contacting sales.) All plan pricings are based on the number of contacts as well as the number of users.

Of these plans, most businesses will likely want to pick Pro, with Max being a bit expensive without adding too much.

Of these plans, most businesses will likely want to pick Keap Pro, with Max being a bit expensive without adding too much.

There’s one other big hidden fee worth mentioning up front. The onboarding process for all plans includes a required one-time flat charge of $499 for Expert Coaching. This includes one-on-one strategy-building sessions as well as a free Sales & Marketing Playbook that Keap values at $1500.

Keap CRM

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In Short

• Pros

  • Free trial available
  • Combined sales and marketing functionality
  • Allows for omnichannel marketing campaigns
  • Allows users to prepare quotes, invoices and accept payment

• Cons

  • Lack of team infrastructure and customization options
  • Limited third-party integrations
  • Email marketing features aren’t advanced

Pricing

• check No free plan
• check Starts at $249 per month
• check Increase with more users/contacts

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Keap Pro Plan

Pro features include:

• Landing pages
• Sales pipeline
• A/B email testing
• Invoicing, quotes, and recurring payments
• Advanced automations and pipeline automations
• Reports
• Customizable dashboard

This plan starts at $129 per month for 1,500 contacts, with an extra $29 per month for each user added after the first. Prices are tied to the number of contacts: $153 per month at 1,501 contacts, $184 per month at 2,501 contacts, $229 per month at 4,001 contacts, and $289 per month at 6,501 contacts, and so on up until four million contacts, which is the contact limit.

Pro offers a batch of key features for streamlining your organization: The pipeline automation tools alone with likely more than pay for the cost of this plan, but it also includes reports, dashboard customization, recurring payments, and landing pages, all of which offers low-cost ways to better connect with potential clients. Pro is a great plan for a new and rapidly growing business.

As far as other CRMs go, the Keap Pro plan is most closely comparable to the Pro plan from Freshmarketer. They both offer a similar set of features for only email marketing, although Keap provides a lot more contacts. Plus, Keap has those built-in sales features, so it might be worth it to stick with Keap if that’s what you need.

For sales, the Keap Pro plan is similar to Enterprise plans from Salesforce and HubSpot, but obviously offers a lot less, so you probably want to stick to one of the more reputable options, unless you really need those marketing features.

Keap Max Plan

Finally, Max features include:

• Everything in Pro
• Lead scoring
• Analytics

The Max plan starts at $199 per month for 2,500 contacts, with every user after the first again costing an additional $29 per month. Prices remain tied to the number of contacts, with the same tiers: $223 per month at 2,501 contacts, $254 per month at 3,501 contacts, $299 per month at 5,001 contacts, and $359 per month at 7,501 contacts, and so on until four million, which is the contact limit.

The feature list isn’t impressive for Max, despite the price hike. This plan does add discount codes, upsells, and marketing analytics, along with the extra user included, but that doesn’t seem like enough to warrant the serious upsell.

The most comparable CRM option to the Keap Max plan is the Elite plan from Zendesk Sell. Keap is great for email marketing, but Zendesk Sell provides access to other marketing channels, like social and content, so it’s probably the better option overall. Those marketing features are the gamechanger though, so it’s all about what you need.

For marketing, the closest in comparison is likely the Enterprise plan from Freshmarketer. They’re both aimed at email marketing, but Freshmarketer provides a lot more when it comes to website functionality, which can be helpful for directing potential customers to the right place. Still, Keap offers those sales features built in, so it’s worth considering both depending on your needs.

Does Keap Have a Free Plan?

No, Keap does not include a permanent free version of any of their plans. The closest you’ll be able to get is their 14-day free trial. This trial is available for the just the Pro plan, but not for the Max plan. No credit card information is required for the trial, although your email address is required.

We’d recommend putting together a list of features you’ll need to try or ease of use specifications, so that you can use your 14-day trial period to figure out if Keap meets your needs. Since you won’t need to enter your credit card info, you won’t have to worry about automatically signing up for the software service at the end of your trial.

Keap Alternatives for Sales

As we’ve mentioned, Keap is unique in the CRM space because it offers sales and marketing functionality in a single platform. In most cases, however, providers have dedicated platforms for sales or marketing, and there are plenty of options out there if you don’t think Keap is the right fit for your business.

We’ve done extensive research on the best CRM for sales and found that Zoho CRM and Salesforce are two of the best providers out there. They each offer plenty of features at a reasonable cost, along with robust analytics and solid customer support so you can get it figured out with ease.

Take a look at the table below to get a better idea of the kinds of CRM for sales that are available:

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		Free plan	Free trial	Starting price	Verdict	Data cap in basic plan	Lead capture	Accept payments	Onboarding	Get started Click to get started and compare prices for your business
SPONSORED
Salesforce Sales Cloud	Zoho CRM	Sales Hub	Sugar Sell	Freshsales	Microsoft Dynamics 365 Sales	Keap
close	check	check	close	close	close	close
30 days	15 days	close	7 days	21 days	30 days	14 days
$25/user/month	$14/user/month	$9/user/month	$19/user/month	$9/user/month	$65/user/month	$249/month
A scalable, highly customizable platform that’s great for managing teams	An attractive option, with lots of features for a low price	A scalable tool that’s perfect for managing contracts and payments	A reasonably priced platform offering solid customization options	A low-cost option that’s great for engaging potential customers online	An expensive, robust tool for analytics that’s better suited to current Microsoft users	A suitable all-in-one platform for sales and marketing but a bit expensive
File storage: 1GB Data storage: 10GB + 20MB per license	200MB	5 documents	60GB	2GB per user	Database: 10GB File: 20GB Log: 2GB	Unlimited
Web forms only	check	check	Web forms only	check	close	Web forms only
close	close	Stripe integration	close	close	close	check
check	check	check	check	check	check	check
Try Salesforce	Try Zoho CRM	Try HubSpot	Get Quotes	Compare Quotes	Get Quotes	Try Keap

Keap Alternatives for Marketing

CRM for marketing is often a bit different than CRM for other industries. While Keap makes it pretty cut and dry from a pricing standpoint, the average CRM for marketing is typically quite expensive — sometimes reaching thousands of dollars per month — because it includes marketing automation features that span multiple channels, like social media, content, and email.

Our top-rated CRM for marketing is HubSpot Marketing Hub, as it provides a whole lot of features that can be used across all marketing channels. You’ll also get a lot of data visualizations to ensure you’re doing everything right and some organizational tools to keep your team on task.

Take a look at the table below to get a better idea of the price of CRM for marketing and to see what kind of options are available outside of Keap:

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		Free plan	Free trial	Starting price	Verdict	Email marketing	Social marketing	Content marketing	Paid marketing	Omnichannel features	Get started Click to get started and compare prices for your business
SPONSORED
Salesforce Marketing Cloud	Marketing Hub	Freshmarketer	Sugar Market	Keap
close	check	check	close	close
close	close	21 days	close	14 days
$25/user/month	$9/user/month	$15/month	Custom	$249/month
A very expensive option that provides robust email and omnichannel features	The best option for businesses looking to scale	A good option for email, but not great for scalability	A good budget option for covering multiple marketing channels	A suitable all-in-one platform for sales and marketing but a bit expensive
check	check	check	check	check
check	check	close	check	close
check	check	close	check	close
check	check	close	check	close
check	check	close	close	check
Try Salesforce	Try Hubspot	Get Quotes	Get Quotes	Try Keap

Keap Pricing FAQs

Written By

Adam Rowe Fleet and Logistics Editor

Adam has written at Tech.co for ten years, currently as Fleet & Logistics Editor. He also worked at logistics newletter Inside Lane and was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, ‘Worlds Beyond Time,’ was a 2024 Locus Awards finalist. When not working on his next art collection (out September 2027), he’s tracking the latest news on dash cams, fuel cards, and the future of fleet.

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