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How Much Does a Website Cost to Make? DIY vs Professional Fees

Here are the monthly costs and hidden fees you need to know if you want to run your own website.
Isobel O'Sullivan, tech writer
Written By
Updated on June 23, 2026

You can build a website for less than $3 per month if you choose to do it yourself with a cheap website builder like Hostinger. However, you’ll get more functionality with options like Wix and Squarespace, that will cost anywhere from $17 to $159 per month.

Alternatively, if need a custom job or you want to avoid any work at all, you can hire a professional to build it for a cost between $1,500 to $5,000 per website.

Extra expenses for website creation include web hosting, domain names, and security measures, like secure sockets layer (SSL) certificates.

Building a website using a web builder can cost anywhere from under $3 to $299 per month, depending on the plan. On average, most will pay between $20 and $30.

Even top-rated builders that offer advanced functions, like analytics and SEO, have plans that start from $17 per month, placing them well within the budget of most businesses.

Large businesses with extensive or specific site needs will need to shell out more, though, with some enterprise packages from platforms like Wix costing over $150 per month.

Some platforms charge businesses extra for necessary features involved with establishing and maintaining their site. We highlight some factors to be aware of below:

Ecommerce SEO Marketing Communication Design elements AI tools
Price range $0–$89/month $0–$39/month $0–$284/month $0–$250/month $0–$89/month $0–$160/month
What is it? Ecommerce integrations synchronise data between your website builder platform and your ecommerce data management system SEO integrations help users improve the ranking of their page organically Marketing integrations help increase the reach of your website through a range of different means Communication integrations encourage active collaboration by giving the public a way to interact with the site Design elements give users greater agency over the look of their site by enabling greater customization AI lets you custom-build your website in under a week.
Included with most builders? This function will be included with ecommerce-focused website builders, like Shopify Most website builders will offer SEO features, but you may need to upgrade to pricier plans to unlock advanced functions, like keyword support Many websites include basic marketing features like email marketing in-house Basic communication features like blogs and testimonials are included with most website builders Every builder will include basic design features but many charge for extra templates and advanced controls Yes, most popular website builder offer AI tools.

You can also code your own website on WordPress.org for free and just pay for hosting. Hosting companies charge anywhere from $2.95 to $49.95 per month initially, and renewals cost more.

Lack time and knowledge? Hiring a professional web designer will cost anywhere from $1,500 to $5,000, depending on the nature of your site.

Website domain

If your chosen website builder doesn’t let you connect to a domain for free, buying a new domain costs around $10 to $20 per year, and more for premium domains.

If you hire a professional to design your website, you’ll likely need to pay extra to guarantee and maintain your domain name. The prices of domain registrars vary, but businesses can secure a decent name from around $32 to $600.

Connect a custom domain to your Wix website.

Wix allows you to connect a custom domain to your website. Source: Tech.co testing

Website hosting

If you’re moving forward with a website builder, the cost of web hosting will likely be included in your dues. This can cost anywhere from $3 to $2,000 per month, with popular web hosting providers like Bluehost much closer to the low end of that range.

Securing your own space on the internet will cost extra if you create your site yourself. Depending on the needs of your site and the amount of traffic it’s expected to attract, this could cost anywhere from $2 to $4 per month for a shared hosting option or $50 to $700 per month for your own dedicated server. Learn more about website hosting costs.

SSL certificate

An SSL certificate is needed to prove that your website enables an encrypted connection. Website builders tend to offer this certificate for free.

If SSL certification isn’t included in your hosting plan or if you’re building a website from the ground up, you’ll need to spend anywhere from $8 to $1,000 a year to purchase the security protocol from a certificate provider.

On top of the upfront cost of building and publishing your site, businesses will need to pay maintenance fees once the site is live. Maintenance costs will depend on the type of site you’re building.

Ongoing costs associated with editing and hosting your site and renewing domain names will cost anywhere between $5 to $5,000 per month. This varies, depending on:

  • Size of your business
  • Demands of your website
  • Volume of website traffic
  • Other factors

While building a website is relatively affordable, businesses can opt for a range of integrations to extend the use of their builder even further. We list these additional costs below.

Ecommerce SEO Marketing Communication Design elements AI tools
Price range $0–$89/month $0–$39/month $0–$284/month $0–$250/month $0–$89/month $0–$160/month
What is it? Ecommerce integrations synchronise data between your website builder platform and your ecommerce data management system SEO integrations help users improve the ranking of their page organically Marketing integrations help increase the reach of your website through a range of different means Communication integrations encourage active collaboration by giving the public a way to interact with the site Design elements give users greater agency over the look of their site by enabling greater customization AI lets you custom-build your website in under a week.
Included with most builders? This function will be included with ecommerce-focused website builders, like Shopify Most website builders will offer SEO features, but you may need to upgrade to pricier plans to unlock advanced functions, like keyword support Many websites include basic marketing features like email marketing in-house Basic communication features like blogs and testimonials are included with most website builders Every builder will include basic design features but many charge for extra templates and advanced controls Yes, most popular website builder offer AI tools.

Ecommerce: $0 to $89 per month

Not all website builders will support websites that sell online. If yours doesn’t, you can either switch to a dedicated ecommerce website builder or purchase an ecommerce integration. Some of these integrations are free.

Wix customers can connect to Etsy, Amazon, and Online Store apps for free, and have access to tons of free and paid sell button apps, to help them sell online directly through their site.

SEO: $0 to $39 per month

While many web builders offer SEO tools, some will charge an extra cost. These include:

  • Keyword tools
  • Link builders
  • AI-driven optimization tools

Marketing: $0 to $284 per month

If you’re looking for a way to expand your site’s reach, you can also pay extra for marketing add-ons. These include:

  • Social media integrations
  • Ad builders
  • Email marketing tools

Artificial Intelligence tools: $0 to $160 per month

Many major website builders will bundle in AI tools for faster website creation at no extra charge.

You can also try using vibe coding platforms to create your own website with little-to-no coding skill. Prices start at around $16 or $18 a month, but will grow quickly if you spend enough tokens.

You’ll save on time invested, too. Tech.co survey data shows that 0% of vibe coding builds took more than a week, compared with 53% of those that used developers. The knowledge gap keeps many businesses from fully taking advantage of this speed, as just 23% are familiar with vibe coding, compared with 77% who are not.

Communication: $0 to $250 per month

Communication tools provide businesses with powerful ways to connect with their community and relay information. These include:

  • Web chats
  • Forums
  • Polls
  • Blogs
  • Reviews and testimonials

Design elements: $0 to $89 per month

If your chosen website builder doesn’t let you customize your site to your liking, you may be able to purchase extra design elements — like page templates and banners — at an extra cost.

Research shows site design and usability can have a major impact on customer behavior, so while it may be easier to rely on your builder’s toolkit, splashing out on advanced features will likely pay for itself over time.

The demands of your website will be the biggest influence on the cost of the web builder. A small business that needs a static website, a blog, or a portfolio can opt for an affordable monthly plan, without needing to splurge on heaps of extra features.

For example, providers like Weebly and Hostinger have quality entry-level plans for under $10 per month, while plans from more established builders like Wix start from $17 per month.

Quality free plans exist too, like Square Online’s Free package that offers web-building capabilities, SEO tools, and seamless integration with Square POS.

Larger businesses with precise requirements will pay much more. If you need large storage limits and advanced tools, like email marketing and professional logo designing, expect to pay around $36 per month for plans like Wix Business.

Businesses selling a high turnover of goods can expect costs to escalate even more, with Shopify’s Advanced plan — a package with affordable credit card rates and up to 15 additional staff accounts — costing $299 per month, and the provider’s enterprise ecommerce package starting at a steep $2,300 per month.

Check out Tech.co’s picks for the top five small-business website builders here:

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Cheapest price
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Wix logo - 2025 version
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Hostinger Logo

Wix

Shopify

Squarespace

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Hostinger

$15.30/month with code TAKE10

$1/month for first 3 months

$17.10/month with code TC10

Save 54% with annual contract

$2.69/month with code TECH

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14-day free trial

3-day free trial

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7-day free trial

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2.9% + $0.30

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  • Unrivaled selection of website features
  • AI features can create site in 60 seconds
  • Quality free plan available
  • Unlimited products can be sold
  • Email support available
  • Low cost POS compatibility
  • Easiest website builder to use
  • Plenty of content-focused features
  • Integrates with Acuity for booking and appointments
  • AI generated websites in two steps (30 seconds)
  • Prompt customer support responses
  • Excellent value
  • AI generated site in 30 seconds
  • Great long-term value with intro deal
  • Performed well in site speed tests
  • No template switching once published
  • Number of design options can be overwhelming
  • Messy interface between backend and frontend
  • AI features not as robust as competitors
  • Short 3-day free trial
  • Lack of phone-based support
  • Poor variation between AI generated sites
  • Performed poorly on site speed tests
  • No mobile website editor
  • Overly generic website design
  • No app market
  • No app market
  • Limited content tools
  • No free plan

Outsourcing to a professional web designer will give you a website that matches your exact needs, from design to functionality. Plus, since it’s built from scratch, it’ll be completely one-of-a-kind.

Hiring a professional can cost anywhere from $1,500 to over $5,000 per site, depending on your requirements. If you’re able to afford this premium, custom-built sites do tend to offer businesses a higher return on their investment.

You should consider hiring a web designer if…

  • You lack technical knowledge or you’re short on time
  • You have a large website-building budget
  • You have complex or specific site requirements

You shouldn’t consider hiring a web designer if…

  • Your site needs aren’t complex or specific
  • You don’t have a large site-building budget
  • You have time to spare to build it yourself

Read our full guide to the cost of hiring web designers.

The cheapest way to build a website is by using a website builder. With prices starting from $2.99 per month, Hostinger is the cheapest solution we’ve reviewed. Industry leaders Wix and Squarespace both have quality plans starting from $17 and $19 per month, respectively.

Yes, many website builders have free forever plans. These free packages provide very limited storage and lack fairly basic features. Some will force you to display advertisements on your web page. Small businesses with rudimentary site requirements will be fine, but everyone else will need to pay.

Costs increases will vary by provider, but many offer an initial offer that’s discounted by 50% or more for the first one to three years. Your annual bill can dramatically increase once this discount ends.

Written By

Isobel O'Sullivan, tech writer

Isobel O'Sullivan (BSc) is a senior writer at Tech.co with over four years of experience covering business and technology news. Since studying Digital Anthropology at University College London (UCL), she’s been a regular contributor to Market Finance’s blog and has also worked as a freelance tech researcher. Isobel’s always up to date with the topics in employment and data security and has a specialist focus on POS and VoIP systems.

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