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Every business needs to build a website, but the restaurant industry has even more at stake than most. When someone’s out of the house and their stomach starts growling, they’ll reach for the phone immediately. Google, Facebook, or a third-party app will all point to a restaurant’s online presence, and that’s how potential customers will quickly decide where to eat.
Any restaurant that doesn’t have a stellar website risks their tables being left empty during the dinner rush. If the first thing prospective customers see is a homepage that looks like it hasn’t been revamped in 10 years, they may assume your menu hasn’t been either.
Most restaurant owners and general managers aren’t web designers, though, so finding the best restaurant website builder can go a long way in speeding up the process. We regularly test website builders at Tech.co, so we’ve put together some of our favorites from over the years.
Why Restaurant Website Design Matters
If you’re a top-tier restaurant with excellent service, an enjoyable atmosphere, and delicious food, it’s understandable that you might not think restaurant website design is that important. After all, your experience should speak for itself, right?
Well, the reality is that in the modern era, online presence will do a lot to drive customers, as word-of-mouth marketing can only get you so far. Here are some of the primary reasons why restaurant website design matters for your business:
- First impressions – While your restaurant experience might be top-notch, not every customer is a repeat diner. In order to get people in the door, you need to make a good first impression online to encourage them to even leave the house to dine at your establishment.
- Menu planning – Many diners like to plan ahead before they go out to eat by checking the menu ahead of time. If your website makes it hard to see what you have to eat, diners may get quickly discouraged and look elsewhere for their next meal.
- Easy reservations – Making a reservation over the phone is a nightmare for many diners. If you can provide a simple reservation portal on your site, you could usher in a whole new clientele that wants to easily reserve a time to dine.
- Regular updates – There’s a good chance your restaurant will go through some changes over the years, and a clear, comprehensive website will be able to keep your customers up to date on all the latest happenings and alterations in the long run.
All in all, restaurant website design can go a long way in helping you take your business to the next level, as long as you can find a template that fits your particular needs.
Best Paid Restaurant Website Templates
In most cases, website templates will be provided by top website builders, and in even more cases, those website builders require a monthly subscription to get started. On top of that, some website builders that require a monthly subscription will also charge extra for premium website templates, so you’ll have to pay even more for this experience.
Here are some of the best restaurant website templates on offer from website builders without a free plan.
Juniper by Squarespace
Combine by Shopify
Ginza by Hostinger
Vegetarian Restaurant by Wix
Best Free Restaurant Website Templates
While the paid plans for website builders are more robust and offer more functionality, there’s something to be said for a good free plan. Yes, the restaurant website templates can be a bit more basic, but the savings on a monthly subscription and an additional charge can be invested in other areas of your restaurant before you need to opt for a paid plan.
Here are some of the best restaurant website templates from free website builders to help you get started without a hit to your budget.
Melina by Wix
La Navera by GoDaddy
Maywood by WordPress
Good Restaurant Website Examples
Seeing what some of your restaurant website templates options look like can be helpful, but sometimes the real thing can do a lot more to help you make a decision. That’s why we’ve collected a couple of examples of top-tier restaurant websites below from real-life options around the world.
Here are some good restaurant website examples to give you an idea of what you should be striving for.
The restaurant website for Dishoom, an Indian restaurant with locations across the UK.
The restaurant website for Etta, a restaurant with locations in Chicago and Arizona.
The restaurant website for Aerlume, a fine dining restaurant in Seattle.
Next Steps Creating Your Perfect Restaurant Website
A good template means that you don’t need to be an expert to build your website. These resources give you the power to customize your site with virtually no training beforehand. Just pick the right one for you, follow the prompts, and you’ll have a restaurant website primed to attract customers.
There are some tips, however, that can help you on the right path. Here are some tips for creating the perfect restaurant website with one of the templates above:
- Make it mobile-friendly – The majority of users are accessing your site on their smartphones, so make sure your site is optimized for mobile use.
- Provide all the basic info – Most people check restaurant websites for basic info like hours, address, and menu, so don’t forget any of that.
- Stick to your branding – Don’t get too creative with the design. Your site is just an extension of your restaurant, so make it match the vibe as much as possible.
- Integrate social media – Most templates allow for some basic social media integration, even just links to your profiles, so make sure to take advantage.
- Add extra features – If you can manage online reservations and delivery orders, be sure to integrate that into your website to drive even more business.
Beyond all that, your next step is going to be finding a website builder that fits your particular needs, as that’s how you’ll get ahold of these handy templates. Check out our guide to the best website builders for beginners to get started today.
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